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  • August-12-2019
  • Everex Education

Maintaining and Increasing Benefits of Cosmetics

Cosmetic Products:

The Basics:

Cosmetics and personal care products are implemented to the human body for the purposes of cleaning, beautifying, promoting attractiveness or changing its appearance.

Ranging from antiperspirants, fragrances, make-up and shampoos, to soaps, sunscreens and toothpastes, cosmetics and personal care products play an indispensable role in in all stages of our life. Specifically, there are seven classes of cosmetics and personal care products - oral care, skin care, sun stress, hair concern, decorative cosmetics, body care and perfumes. Further examples are listed in the diagram below.

People have been applying cosmetics for thousands of years, and today, the vast majority of Europe's 500 million consumers use cosmetics and personal care products every day to protect their health, enhance their well-being and boost their self-esteem. Benefits of cosmetics and personal care products

Benefits of Cosmetics

While some people believe that cosmetic and personal care products are a modern invention, discoveries of their use and widespread benefits go back thousands of years. Today, Europe's 500 million consumers use them to protect their health, enhance wellbeing and boost their self-esteem.

Functional Benefits

Cosmetics provide to wellbeing and healthy lifestyles. Our hands transmit pathogens from contaminated sources; so simple tasks such as washing hands with soap can help avert serious illness. Indeed, multiple studies have shown that the leading causes of child mortality in developing countries, diarrhoea and respiratory infections, can be prevented by hand washing with soap. The use of toothpaste, particularly when containing fluoride, reduces the prevalence of dental caries. Toothpaste reduces plaque and tartar, which can lead to tooth damage and gum disease. Beyond health, there are financial advantages to dental care: there is strong evidence that the benefits of preventing tooth decay far exceed the costs of treatment. Indeed, if we believe that, without toothpaste, total expenditure on oral health would be 5% higher, the total benefits of using toothpaste (in terms of avoided costs) would be approximately €26.5 billion by 2020.

Exposure to ultraviolet radiation is the only established exogenous causal factor for melanoma, a type of skin cancer that can spread to other organs of the body. Consistent and optimal use of sunscreen may prevent the incidence of melanoma. A study conducted between 1992 and 2006 and reported in ‘Reduced melanoma after regular sunscreen use: randomised trial follow up' in the Journal of Clinical Oncology (2011) examined the cancer rates of two groups of adults aged between 25 and 75 years old. One used sunscreen regularly and the other did so at their discretional frequency. It was found that invasive melanoma was reduced by 75% for approximately 15 years after trial cessation in the group that applied sunscreen daily.

Emotional Benefits

Beyond physical health, cosmetics can serve to lift our mood, enhance our appearance and boost our self-esteem. They can also help to exhibit personal style and, as such, are an important means of social expression. In a study conducted by FEBEA, over 60% of respondents claimed that cosmetics have a positive influence on well-being, image, self-confidence and mood, with a large proportion (+40%) also recognizing benefits in terms of social life, love life, family life, professional life and health. A study issued by IKW, the German Cosmetic, Toiletry, Perfumery and Detergent Association, assessing the self-perception of adolescents and young adults, found that 73% believe body and beauty care is very essential in their lives. Moreover, 85% feel protected when they use cosmetics products, and 63% feel more attractive when they do so.

Maintaining and Increasing Benefits of Cosmetics

All cosmetic products and their ingredients are governed by the comprehensive and stringent European Cosmetics Control to ensure they are safe for use. The Regulation dictates the colours, UV filters and preservatives that are allowed for use in cosmetics, which ingredients are limited for certain types of use or by percentage, and which may not be used at all. Every cosmetic product must also be evaluated for safety by a qualified professional safety assessor and this takes into account how the product is made, how it will be used and by whom.

Furthermore, all cosmetics made accessible in the EU must display a complete list of ingredients and have the same name in all countries: this helps consumers identify products with constituents to which they know they are sensitive. The ingredients must comply with European requirements and use the International Nomenclature of Cosmetic Ingredients, acknowledged as INCI. Read about learning the label for further detail.

Innovation in our enterprise is never static. Constantly evolving consumer expectations with regards to product attributes and security means new products or iterations are always in development, increasingly geared towards personalised resolutions for individual skin and hair types, for instance. The market acumen of some cosmetic and personal care products in the EU is likely to be near 100%. For instance, deodorant routine is close to total in the UK, with 94% of women and 87% of men using deodorants, when in France, 98% of adult women and 94% of adult men use liquid shampoo. In terms of the frequency with which cosmetic products are applied, differences can be observed across countries, between people of different genders and ages and for different cosmetic products. A sample of data for some of the most widely used cosmetic products is given in the diagram below. Cosmetics are regulated to ensure safety, governed mainly by the European Union's (EU) Cosmetics Regulation.

Our industry works carefully to provide information because knowledge about cosmetics and their ingredients underpins consumer confidence in the products they use. The Cosmetics Regulation sets out labelling requirements to provide consumers with the information they need. Beyond labelling, we provide information to consumers through other means, including marketing and communications. Learn how we inform the consumer.

Every cosmetic and personal care product on the market in Europe is safe to use. We state this with confidence because safety is the primary concern of all manufacturers. Moreover, European Union legislation requires all new products to undergo an expert scientific safety assessment before they are launched for sale. Learn about the activity we undertake to ensure safety.

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