Oceanic Pharmachem: Reasons Companies should embrace CSR
Oceanic Pharmachem Private Limited (OPPL) believes that it is necessary for all businesses to create a cross-functional, sustainable CSR strategy.
Corporate social responsibility (CSR) is a way for companies to benefit themselves while also benefiting society. A CSR professional must understand the six business reasons to embrace CSR, so as to use it for sustainability and to push processes into the organization.
In the context of CSR, innovation is a huge benefit to a company and society. Without sustainability, the company’s research and development efforts possibly would not lead to better products.
One of the easiest places for a company to start engaging in sustainability is to use it as a way to cut costs. Whether it’s using less packaging or less energy, these savings add up quickly.
In the past, brand differentiation was one of the primary reasons companies embraced CSR. However, as CSR has become more commonplace, using it to differentiate a brand is getting harder to do.
CSR is an effort to look at the company’s long-term interest and ensuring that the company’s future is sustainable and drives growth. It is a shift from worrying about the next fiscal’s financial results to the impact business decisions today have on financial and social results years from now.
Using CSR can help engage with customers in new ways. CSR can raise awareness about the environment. Since the message is about something “good,” it can often be an easier way to talk to customers. This is an underused tool for business-to-business company communication.
Along similar lines, if a company’s employees don’t know what’s going on within the organization, opportunities are lost. A sustainability working team can help create a strategy for sustainability and activate employees in community service focused on the company’s CSR priorities.
To be clear, these are the reasons why most companies should enact CSR. In truth, companies often become involved in CSR for different reasons.
This isn’t to say that CSR is the ultimate solution to world problems. But it certainly does start to move the needle toward an economy that is much closer to one where everybody would like to conduct business.